Your unfortunate situation is a good example of where "awareness" is no substitute for a cure or at least more effective and / or less damaging treatments, tangandchris. Not that any of us are suggesting that periodic mammograms are a bad idea. Rather, that they don't guarantee that one won't battle advanced breast cancer.

Lyn

Thought I'd post this info here -

In the Pink: Crowdsourcing effort takes aim at deadliest breast cancers

Forget the pink ribbons. Spitting in a tube for science is what unites a growing group of breast cancer patients taking part in a unique project to advance treatment for the deadliest form of the disease.

The Metastatic Breast Cancer Project

I hated Pinktober last year when I was in the middle of chemo. But I've changed my mind, sort of. A video interview is circulating now of one of the top HER2+ cancer researchers here in Finland, in which he thanks everyone who bought pink ribbons and such last year. He says the money he received from last year's campaign made possible his current treatment research project for HER2+ bc(that some of my patient friends are in). The Finnish economy is hurting and research grants are hard to get, so every little bit helps.

OMG. This puts a new meaning on battling BC.

Pinking Responsibly During Breast Cancer Awareness Month: HERE

Peak awareness is a great term, I agree Divine, but it only holds for women and bc. Unfortunately, for guys, this state has not been reached since one study showed that 69% of people don't realise that men get this disease too. The pink charities can take a lot of the blame for this, IMO.

Wow, traveltext, talk about a picture being worth a thousand words! You are right, of course, that there must be much more effort done in letting the public know that men can get bc as well. Your visual is one way to dothat.

Travel text, love he bold statement you made at the awareness event. Did the others catch on

I was pressed too see that Susan G. Komen announced an emphasis on research. I don't know how that will translate dollarwise, but at least it recognizes that need for help for metastatic cancer and cancers like my TNBC, that have limited treatment options and a higher mortality rate.

Here's some info from their site:

THE RESEARCH IMPERATIVE

We will find new treatments for the most aggressive forms of breast cancer that are killing 40,000 people in the U.S. each year. Our focus is on:

• Understanding and finding more effective treatments for metastatic disease (cancer that has spread to other parts of the body – also known as stage IV).
• Developing better therapies for aggressive forms of breast cancer that become resistant to treatment over time, such as Luminal B (HR+/HER2+), triple negative and inflammatory breast cancers.
• Leveraging the use of transformative, next-generation technology to detect breast cancer at the very earliest stage, before it has spread or returned, and when treatment is most effective.

Our commitment to the most promising, innovative and meaningful research will never waver. We will not stop until every woman and man with breast cancer can be told: "There is hope – and help – for you."

Agreed on the administrative expense, TravelText. Charity Navigator shows there are other breast cancer charities that do far better. It's unfortunate given that Susan G. Komen has such exceptional name recognition compared to other groups that use their resources more efficiently.

Lyn

Traveltext, I read that excellent article when it came out in 2013 and it truly made an impact on me. It stated all the things I was feeling about the hoopla surrounding this disease but could not put into words. It helped me find my voice on the subject of bc and I was eventually able to put together a letter in my own words on the need for true action against and not hollow awareness of bc to send to the editor of my local newspaper to have printed during October, bc awareness month

I put this post just now on the stage iv forum and want to share it here:

I have recently received numerous FB pms requesting I put a heart on my FB page for bc awareness. Perhaps some of you have, too. I did not respond or post a heart. I am way beyond something that cutesy, I know most of us are.

Today, a friend (who does not have bc) shared a post from a woman with stage iv bc, Erin Smith Chieze,in response to the heart requests. I think I read that the post has gone viral. I found it informative and much more effective than a heart. I shared it on FB, including my own comment that I received the heart requests with the loving well-intentions they were sent, but that we must move past ineffective displays of "awareness" and distribute more effective information on the disease.

Here is the post I shared.

Erin Smith Chieze

January 10 at 8:03pm ·

In the past few days, I have received quite a few private messages about a "game" going around where you post a heart, then you are secretly supposed to state it is for breast cancer awareness. This is my response to all of these messages.

Someone once posted a picture on Facebook of what breast cancer can look like. Not feel, but look like. In December of 2015 when I saw an indentation that looked like one of those pictures, I instantly knew I had breast cancer. I tried to feel for a tumor, but my tumor was non palpable. I was diagnosed with breast cancer 5 days later and with stage 4 the following month. A heart did nothing for awareness. I knew what breast cancer was. I knew all about self exams, but a picture of what to look for keyed me into knowing I had a terminal disease. We need to give REAL information, not cute hearts. Without having seen a picture randomly with real information, I wouldn't have known what to look for. Do us a favor, stop playing games with my life and start truly helping people. Metastatic breast cancer treatment research and real awareness.

This is a photo I have found that is very similar to the one I originally saw. PLEASE, stop playing games that do not actually promote awareness, they often cause people to tune out anything that might even mention the word awareness. So if you truly want to help people WITH cancer, or those who will GET cancer, share photos like this one. I wish I remembered who posted the original picture I saw, it truly did make a difference for me.

I found this photo at www.worldwidebreastcancer.com/...…/

Editing to add. I have been contacted by the designer for the photograph that I have used Corrine Ellsworth Beaumont and while I did cite the URL that I found the picture from, I would also like to add the Facebook page of the organization that started the know your lemons campaign. Credit absolutely must be given to the wonderful people who are working so hard to get accurate and memorable information out to the public. I just happened upon this photo and used it in order to make my point, but I am SO thankful that other women and men may see this and know what they are possibly looking at and seek immediate medical attention.

www.facebook.com/worldwidebrea...…

A friend of mine posted just a plain pink heart. Someone asked what it was for and she said it's for those battling bc. I thought it was nice and simple.

Traveltext, powerful message.

Nooo

I think awareness has actually gone too far. I read a lot on BCO and I see so many posts about women who are riddled with anxiety about having breast cancer. Now is the time for much more research. I am truly dreading October. It's become a circus.