Can you help me with my business studies coursework

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business-studies Member Posts: 3
edited June 2014 in Recommend Your Resources

I am an A level business studies student at Clarendon House Grammar School in Ramsgate and as part of my course work I am establishing a theoretical business.  In order to develop this theoretical business I'm seeking market information and background data.

I'd be very grateful if you could assist my efforts by completing the questionnaire.  Please be assured that this information will be anonymous and it's use strictly limited to my A level coursework.  I estimate that this will take less than 30 minutes to complete.

The business that I am hypothetically setting up is one that sells contemporary post surgery bras aimed at the under 50 age group.  Although not real, I purposely selected this following genuine style difficulties faced by a young family member following breast cancer treatment, and perceive there to be a current gap in the market for younger cancer patients.

1) Age:

15-20                           21-25                           26-30                           31-40                        41-50             50+

2) What surgery have you had?

Mastectomy                 double mastectomy                  lumpectomy

3) Are you considering reconstruction surgery?

Yes                        No

4) Where do you currently go for your bras?

5) What back size do you wear?

28      30      32      34        36        38        40        42+

6) What cup size do you wear?

AA       A         B          C         D         DD       E          F          G+ 

7) What problems have you found when finding lingerie?

None                sizing issues                  old fashioned styles                   lack of choice      lack of colour            choices            lack of suppliers                        expensive

8) What qualities would you like to be available for post surgery bras?

Trendy             well-made        well fitted          range of styles   range of colours                                    matching sets                fair price          

9) How would you like to be fitted?

By a trained staff member at your local hospital       Do it yourself

By a trained staff member at your house    By a trained member in our shop

10) What style of bra would you like to be available?

T-shirt        Push-up            Support            Sport

Other ..............

11) What other clothing do you want to be made available for you?

12) What is the maximum amount you would spend on a bra?

£10-15             £16-20             £21-30             £31-40             £41+

 

Thanks a lot!

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