Michigan - Breast Cancer license plate

Not sure what I think of this.  Thoughts?

"LANSING, Mich. (AP) — Michigan is launching a “pink ribbon” license plate to raise money to screen women for breast cancer.

The plate costs $35 on top of normal registration fees, with $25 going to Michigan’s breast cancer screening fund. It costs $10 extra to renew each year, all of which goes to the fund.

Secretary of State Ruth Johnson and Sue Snyder, wife of Gov. Rick Snyder, helped launched the plate Friday at Michigan State University’s cancer center.

The new license plate features the pink ribbon, a widely used symbol for breast cancer awareness, and the words, “Early Detection Saves Lives.”

“As a breast cancer survivor myself, I know just how vital early detection of breast cancer is to survival. It is important we come together to help Michigan women get access to potentially life-saving services,” Sue Snyder said in a statement.

The screening program is available to women in underserved populations, the state said.

About 29,000 women received screening through the program last year. The state says about 1,400 Michigan women died of breast cancer in 2011, the last year for which statistics are available.

“This plate not only provides revenue for awareness and prevention but also serves as a mobile billboard about the life-saving importance of being screened,” Johnson said in a statement. “Breast cancer is a terrible but familiar foe to so many Michigan families but this plate can help us fight back.”