Honda
TURN THE SOUND ON:
This is unbelievable and you thought those people that set up a room full of dominos to knock over were amazing...
There are no computer graphics or digital tricks in the film.
Everything you see really happened in real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually Very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they
were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence.In addition, it is two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in
Internet history.
Honda executives figure the ad will soon pay for itself simply in "free viewing's"(Honda isn't paying a dime to have you watch this commercial!
When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs. There are six, and only six, hand-made Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls,
floor, ramp and complete Honda Accord) is parts from those two cars.
The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.
Oh and about those funky windshield wipers...On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.
Click or copy and place in browser:
http://www.albinoblacksheep.com/flash/honda.php
Take Care
Gail in NJ
Comments
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Thank you for sharing this! I was amazed and enthralled by the ad! What a day-brightener as this has been a long day for me. I come to this website and never know what good things I will find here. Thanks,again,you made my day!!
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Thanks for this...2 of our 5 kids have Honda Accords and will love this once I forward the web address to them...thanks for the entertainment...
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Great! I love this stuff.
Here's another one for you: it's a Sony TV ad where 250,000 'superballs' were released on a San Francisco street. No where near the engineering feat in the Honda commercial, but a good one nonetheless. I liked the extras, like the cat on the window ledge and the frog.
Sony Superballs -
StrayKat,that was a cool TV ad! I wonder whose job(s) it was to collect the balls later on? That was so neat to see them fall and the colors mingle! Thanks for sharing this today as it was a slow Sat and I have really enjoyed these features. The Honda video was awesome and I need to watch that one again! Same w/this Sony as my mind did not take in all the neat things the first time. Have a great weekend!
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