My pink problem
Comments
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Melinda, I totally agree. I don't think they portray a very realistic portrait of BC survivorship - they almost glamourise it. They should include both the happier portraits (such as long term survivors), and the grimmer side as well.
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I have been asked to address a panel of pharma people about social networking and its affect on patient care next week. In my opening remarks, I have decided to say that I am bringing them a message from my BC sisters online: WE HATE PINK. Just thought you all should know....
Am curious what the reaction will be. I am betting on nervous laughter. I'll let you know.
(PS. I also never gave Pink Month much thought before bc. But I sure do hate it now.
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Barbara Ehrenreich wrote an excellent article about this topic - "Welcome to Cancerland", which is available online at http://bcaction.org/index.php?page=welcome-to-cancerland, and also in her book "Bright-sided: How Positive Thinking is Undermining America".
Also worth checking out is a book by Samantha King called "Pink Ribbons Inc.: Breast Cancer and the Politics of Philanthropy," which examines corporate motives for branding their products with pink. More info at http://www.upress.umn.edu/Books/K/king_pink.html.
I tend to find the pink ribbons sort of ominous and distressing. And I also don't particularly like being given credit for courage in getting through treatment. My own take is that cancer treatment doesn't take any courage - all it takes is not having any choice.
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Hi Linda...a fellow Minnesotan...thanks for the links..I agree, it isn't about being 'strong' or 'weak', 'courage' or 'coward', 'fighting and battling' or 'denial and hiding' - some make the 'choice' not to treat but for the majority - 'treat and live' or 'ignore it and possibly die' isn't really much of a 'choice' at all. I am not brave, I just want to have the sun shine on my face, see the stars at night, love my family, and be a part of the world, such as it is, for as long as I can.
I am wearing a pink breast cancer braclet today. It was sent to me by a truly wonderful gal that I helped sponsor - my first time doing so ever. It was to thank me for helping her when she was walking to help me (all of us)...somehow, despite my anti-pink attitude (its a big one), this gift I will cherish - it is personal, selected for me by her and given in the spirit of what the pink used to be before the mass commercialization. I made a pact that I would wear no pink during the entire month - I have made an exception.
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I happened to go to a Tanger mall yesterday and of course they are having a Pinktober promo. Two actually: a so-called "Pink Card" which is in reality a one-time-use 25%-off coupon which costs $1 (the $1 is the only money that supposedly 'goes' anywhere), and a "Shop & Save in Style" pink Tanger Outlet t-shirt for $16.50.
http://www.tangeroutlet.com/pink
As you can see, the web page says "All funds from the Pink Cards will be donated to a designated breast cancer beneficiary" and that "Beneficiaries vary by center. Select your Tanger center for the designated beneficiary in your area". Oooookay, so "funds from the Pink Cards" means just the $1 that is paid for the card/coupon (not the 25% discount). Let's say they sell, what 100 of these per day? Hypothetically. So that's $100/day x 25 days (since the promo ends today) = a whopping $2500 "donated". That doesn't even pay for one day in a semi-private hospital room for one bc mastectomy patient! Big whoop even at 3x that amount. Impressed I am not.
But, moving on: I was curious as to who the "beneficiary" of this stupendous donation will be, so I looked up that Tanger center on the website. No mention anywhere of a "beneficiary" (don't you love that word in this context? Makes it sound as if the money is going to a needy bc patient, doesn't it? Sneaky marketing ploy that manages to be the epitome of vagueness -- not even the generic "organization" or "charity" normally seen in such promos!) anywhere. Also, not all of the stores in the outlet participate in the coupon promo. And among the ones that do, not all honor the pink coupon for all merchandise. The one that I went to (Coldwater Creek outlet) only allows the discount for certain types of merchandise, not on clearance (anthing 50% off or more) items. I know because I overheard a "discussion" between a customer and the gal behind the register. The customer was arguing that the Coach outlet allowed the card to be used on all merchandise, even clearance items. Interesting.
And lastly, the T-shirt does not provide any kind of donation whatsoever. Apparantly they assume that people will pay $16.50 for a pink t-shirt in order to (a) advertise the Tanger Outlet mall system and (b) supposedly make the wearer look like a Shopper Who Cares. This greedy mall company doesn't even bother to try to suck women in with the premise of a donation but instead thinks that to "show your style and [show your] support [of the idea of finding a cure for bc someday]" is sufficient reason for someone to spend $16.50. (clearly they rank shoppers' intelligence somewhere between that of an amoeba and a lemming) Hopefully nobody bought any of these shameless attempts to cash in on our disease but the cynic in me fears that at least some got suckered into it.
Because even besides the stupid t-shirt, the mall stores profit by people buying things that they might otherwise not have bought had they not been able to pay $1 for the 25%-off coupon. Gotta keep those cash registers ringing! 
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It's so good to hear that I'm not alone in the hating October pinkfest. It's just everywhere, it's like there's no escaping it. I just got a flyer that next week one day is "Breast Cancer Awareness Day" at my son's middle school. The kids are all supposed to wear pink. I just about lost it. In our house every day is "breast cancer awareness day", why does my kid need to be bombarded with this kind of nonsense at school? It's like everyone just looks for an excuse to jump on that October bandwagon.
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Karen, that's horrible. Has the principal of that school no sensitivity at all??!!! One would think that with the prevalence of BC the odds are that any given kid has had a mother, grandmother, or other female relative either affected by it or lost to it.
These same people are all too eager to push kids into "counselling" for every little bump in the road, but it's perfectly fine to have those who are dealing with bc at home walk around for an entire school day having Pink Messages thrown in their faces? WTF?! School is probably one of the few places they get a break from the constant reminder. Not to mention that if their peers and/or teachers know their mom etc has bc and the kid doesn't WANT to wear pink on that day, look out, here comes the stigma and funny looks again ("How come you're not wearing pink today to support your mom and moms like her?").
I hope you give the principal or superintendent an earful on this one. I would, if our school district did this -- and my offspring is almost 20 years OUT of school!
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I sent an email to the Parent Teacher Association, which is sponsoring the day. I think this is just yet another example of people who are well-meaning, but clueless. And I'll admit that before I joined this club I was probably just as clueless. Maybe I'm more aware of it now since I've been diagnosed but it just seems to me that the breast cancer onslaught everywhere during the month of October is getting worse each year. And I hate it, for all the reasons that everyone has so thoughtfully brought up on this thread.
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Amy, thanks for passing along our message- we are NOT marketing material!!! What a fantastic opportunity. Hope they get it!
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You all will just love this, which happened to me today....
As I'm about to walk out the door from chemo, one of the gals at the front desk calls me over (which puzzled me, as I pay as I come in, not going out). She then hands me a box wrapped in (of course) pink paper and topped with a (what else?) pink bow, saying "This is for you, from the office". Now, my b-day is next week which the onc nurses know about because I'm a longterm patient there so silly me, I think that maybe they were nice enough to get me a gift. So I gave her a very heartfelt "Thank you, you're very sweet!" and headed out to the car, where I then unwrapped the gift.
Inside the box (which was printed all over with encouraging phrases like "Attitude is Everything") was a BC-pink plastic sports water bottle (which I assume was made without BPA, although I didn't check, LOL!) and a BC-pink-ribbon pin mounted on a card which said in (naturally) big pink letters "Early detection is the best protection." (obviously this was NOT a b-day gift, but instead a Pinktober one to either all their female patients or maybe -- could they BE so insensitive?? - only the ones being treated for bc)
What the (*&&%$#?! "Protection"??????? Against getting BC?? We all know that's a lie. Against mets? That's a long long stretch of 'logic' and circumstances. Against dying from BC? I assume that is what's meant, supposedly, although the catchy phrase is not further explained, supported, or verified. Talk about Pink Ribbon B.S.!!!!

I'm currently reading "Pink Ribbon Blues" by Gayle Sulik and find myself nodding in agreement with something on almost every page. A few very pertinent phrases that I've found so far are:
"The primary function of pink ribbon culture is now to maintain breast cancer's status as a women's health epidemic, uphold the image that society is doing something about it, expand the social and political influence of key players in the breast cancer movement, and keep the money flowing."
and
"The most controversial issue involves the survival benefits of mammography. Mammography may not detect fast-growing malignancies early enough to affect cure; it leads to more aggressive treatment... and it offers only a modest benefit for women age 50 to 70 and a lesser benefit among women age 40 to 49. Still, pink ribbon culture widely promotes mammography as the best weapon against breast cancer, fundamentally presenting it as a form of prevention, while omitting discussion of other causes..."
"The industry that benefits from the increased use of mammography and pharmaceuticals is at the core of what has become pink ribbon culture."
and one of my favorites so far
"Pink ribbon culture is built upon the early breast cancer movement... and is sustained by mass publicity, the cancer industry, corporate and political interests, and a steady revenue stream. ... At this point a pink ribbon on any product or service signifies the good cause of breast cancer. Eradication of breast cancer is the headline, but when looking beneath the pink products and consumption practices, breast cancer as a social problem has become little more than a brand name with a recognizable pink logo. Survivors and supporters walk, run, and purchase for a cure as incidence rates rise, the cancer industry thrives, corporations claim responsible citizenship while profiting from the disease, and breast cancer is re-stigmatized for those who question or deny the pink ribbon model."
Strong words but IMHO they ring absolutely true.
Btw, the box and items inside got tossed into the first trashcan I passed!
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AmyIsStrong wrote ... I have been asked to address a panel of pharma people about social networking and its affect on patient care next week. In my opening remarks, I have decided to say that I am bringing them a message from my BC sisters online: WE HATE PINK. Just thought you all should know....
If you do, I sure would like to request that you change "WE" to "A LOT OF US".
Each to their own, but I sure don't hate it. -
Lovemygarden: you hit on one of my sore points which is the focus on mammograms as some sort of protection. The media doesn't even point out that mammograms aren't 100% effective! I know I was duped.
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OK, I went for my post surgery 6 month mammo (clear BTW, YAY) and was handed a little bag with BC awareness stuff, a booklet on how to do a breast self exam, a calendar to 'x' when you do one, a pink ribbon pin, and other stuff that made me go nuts. Trash can at the entrance to the building. What a waste of $$.
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Texas357, I'm with you on screening mammograms. I had ILC, too, and mammography never did anything for me except to give me a false sense of security. But the message has to be a short one, so it's "Get a mammogram!" instead of, "Get a mammogram first, but if you have dense breasts or a risk factor for breast cancer, you should also be screened with MRI."
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I was so happy to see this forum topic! I posted on FB that I was feeling overwhelmed by all the pink products right now and I had friends who were really upset with me! I think they thought I didn't "support the cause". Wow. They aren't living it like I am. And I do support the cause but I don't want to be reminded every time I go out or even watch TV. I also worry about pink products that are not really donating much at all and it is just a sales ploy. People need to do their research on which pink products are really supportive. And think about how emotional the topic is before getting upset that perhaps pink is not my favorite color right now- 3 weeks after a mastectomy.
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Hope it's okay to post here -
I got handed a little pink cup over the weekend that said "Remember to squish your boobies!" to encourage mammograms. I was so ticked. I don't have any boobies to squish anymore, and I am sick of the sexy tone when it comes to breast cancer. (Saw a tshirt the same day that said, "Save second base".) WTH is wrong with these people???
The whole thing makes me want to throw up. I cannot wait for this blessed month to be over and I have always loved October, Halloween, etc. I'm seriously considering a career move to BREAST CANCER TROLL. At least for one month a year.
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I had 2 normal mammograms, a normal ultrasound, even MRI's that were inconclusive. A galactogram showed ducts that were not normal and I had a discharge, but until a lumpectomy the doctors were telling me it was "probably nothing". Women need to be told to be agressive about their health care. If you think something is wrong then keep on it!
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When I paid my check at a local Bakers Square last week the clerk asked me, rather robotically, "Would you like to add a dollar to your check to promote breast cancer?" I said I thought I would pass on that.
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"I got handed a little pink cup over the weekend that said "Remember to squish your boobies!" to encourage mammograms. I was so ticked. I don't have any boobies to squish anymore, and I am sick of the sexy tone when it comes to breast cancer. (Saw a tshirt the same day that said, "Save second base".) WTH is wrong with these people???"
Maybe I'm just a little too sensitive to it all, but I came across this
I mean, really... "save the ta tas" "save the boobies" "save second base" and now "69 seconds"??? Are they trying to be suggestive?
Is it just me that finds this odd?
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First let me say that I have absolutely nothing against raising money for BC research or any worth while cause....but on the flip side...I really cannot stand all the pink ribbon stuff. Should anyone really buy the pink Kitchenaid Mixer just because X amount of the purchase price is going to support BC? Me, I am going to buy the color that best coordinates with my kitchen. And, if that is pink,,....great. I have not purchased one single pink thing since my diagnosis and do not plan on doing so. Maybe I just do not want a constant reminder of that dreaded day.
Best to all
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My cable company so generously gives to the pink cause if you get "On Demand." $4.99 for a movie and they give 15 cents!!!
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I just wanted to share this experience - yesterday I went to the grocery store and was asked to donate $1. toward BC. Sure, I said, and then asked how much of the $1. actually goes to research. The teller told me it was....hang on....2 cents. 2 cents??? You've got to be kidding me - needless to say I didn't donate as I'd rather donate directly to research in that case. Oh, and I sure got an eye opener in one of the hardware stores...they had a pink display so I went to check it out. Waterbottles, mugs, icescrapers, mitts, you name it. Companies are making a pile of money off of our misfortune and it's really starting to pi** me off! Talk about comercialized - I think I will post something to this effect on my facebook status, as a matter of fact. It's good to make people aware, after all.
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Do I get a reprieve for having a 'pink picture' since my computer was capitalizing the JPG (don't know why) and the only one that would come up lowercase was the facebook picture! So, I am using that one for breastcancer.org..

I personally get tired of all of the 'pink' merchandise too. It makes me angry when I know that the companies are making big money off of it and only a little goes to research and none of it goes to aiding women with bills from it. It is a gimmick and people buy into it.
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Yup, I agree it's a marketer's dream but our nightmare. I saw toilet paper with the pink ribbon -- uh -- WIPE FOR THE CAUSE???? You've GOT to be kidding!
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Well, sisters, only ONE DAY TO GO and this pink imposition --or shall I say oppression-- will be over.
I so prefer the colors black and orange :-) At least all the money goes for a great cause -fun!!
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My first Pinktober, DX this April, and honestly, I've never felt good or even okay about the color pink associated with BC. My mother died of it, my friends died of it, and my clients have died of it. Seen, and been care taker to lots of end of life horror due to BC and other cancers & AIDS. So relieved to see there are other women out there, and here, who share my sentiments. I've been called a hero, survivor, herione, brave, smart, inspirational woman, etc. and while I appreciate the honor, don't feel like I'm all that. Life happens and you deal with it, including falling apart at first trying to figure out how to go about dealing with it. Was invited by a woman I know who had BC a few years ago to run a race or take a walk for BC earlier this month. Why? For whom?
In two days it will be November, National Suicide Month. What color ribbon is that? My brother killed himself in March, six weeks before I got the DX with BC. I'll soon deal with Novembercide, and then be done with it come December 1! Do all of our tragedies and traumas now require colored ribbons to be officially ackowledged? Thanks for hearing me out!
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p.s. Re: mammograms "saving your life" I've had them since I was 30, and am now 55, and they didn't do anything for me, except cost a lot of time, money and painful procedures. I felt some thickness in early '09 and my dr. sent me for a mammo & ultrasound. Report came back reading: "numerous microcalcifications, dense breasts, difficult to read, presumably benign." One year later the thickening had progressed, and that's when they decided to do a stereotactic core needle biopsy and discovered DCIS on one side. Even a subsequent MRI didn't reveal the other problems. Only after two surgical biopsies did they have enough evidence of BC: DCIS, LDIS, Tubular BC, and other abnormal tissues, on both sides. One Dr. has suggested I may have developed the abnormal tissues due to all the mammorgrams I had almost yearly for twenty five years. No one I know who has had BC had it discovered by mammogram, only by self-examination.
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Same thing here: NOONE I know has had BC discovered by a mammogram. Everybody consulted after feeling a tumor
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I agree about all of the Pinktober crap. I can't shop in many stores during October, just because it makes me want to scream and bare (my bare) chest! I HAVE given enough!
However....
My 15 year old son came home one day, before a big high school football game with a huge bag of white socks. He asked if I could dye them the proper shade of pink. All of a sudden, I was very touched. They played a very rough game, in very rough, rainy North West weather. I got a lot of VERY big hugs, from a lot of VERY big boys... some of them with tears in their eyes. They previously had no idea how this has impacted their friend's (my son) life.... if it brings awareness, this is a good thing. And yes. It is very very ugly.
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