"Save the Boobs" PSA

covertanjou
covertanjou Member Posts: 569
edited June 2014 in Canadians Affected by Breast Cancer
"Save the Boobs" PSA
· Share on FacebookShare on Twitter

Comments

  • covertanjou
    covertanjou Member Posts: 569
    edited September 2009

    There is a new PSA out for Breast Cancer Awareness Month.  It is a Canadian ad targeting young women.  The ad also targets men in trying to help them to join the fight against BC.

    It is all over the news.  CNN and other stations have had stories on it.  I am not sure if you have seen it.  I will post the link (is that allowed??) so you can judge for yourselves.

    The ad is controversial and NOT for everyone; however, it does put out the message that BC is the leading cause of cancer death for women between the ages of 20-49 (!!)

    So watch the ad.  I am curious about your comments and reactions.  

    http://www.youtube.com/watch?v=CQI1tzkwpkI&fmt=18 

    P.S. If I am not allowed to post links, please let me know and I will delete the thread. 

    · Share on FacebookShare on Twitter
  • pickle
    pickle Member Posts: 1,409
    edited September 2009

    I saw the ads and I think that the language used in it speaks loud and clear to the young generation of women who need to be aware of their risks, early detection etc. I personally thought of my 22 year old daughter and how effective this ad would be in getting her attention. Young women need to know that this is not just an older woman's disease. All the pamphlets I have seen usually show older women on the cover which I think most young people would just pass by. The ad may be a little racy but hey....look at todays TV content.

    · Share on FacebookShare on Twitter
  • crazy4carrots
    crazy4carrots Member Posts: 5,324
    edited September 2009

    Yes, I saw it on the news last night.  Can't make up my mind, but do feel that it may be less about bc awareness (in some minds) and more about "Hey, are those boobs for real?"  Maybe the ad director should have also shown a baby nursing at a mother's breast.

    I'm getting a little tired of the whole "sex (meaning boobs) sells products" - especially while watching a tv show where the woman lawyer/businessperson or whatever usually wears a low-cut top showing some decolletage.  Unreal! and only there to titillate (pardon the pun)!

    Or, am I just a little more sensitive now since my mx?Undecided

    · Share on FacebookShare on Twitter
  • pickle
    pickle Member Posts: 1,409
    edited September 2009
    Lindasa: Good point to also show a nursing mother. I'm a little tired of the whole sex sells too but I guess that is what gets attention so let's hope young gals get something out of it.
    · Share on FacebookShare on Twitter
  • Dawnbelle
    Dawnbelle Member Posts: 696
    edited September 2009

    It is all still very emotional to me...so, seeing the young pair bounce across the pool deck, in all their glory hurt my feelings, because I know my breast is gone & won't be getting any attention anytime soon.

    That is certainly an emotional reaction.

    I also think the lady suggesting to make self-breast exams fun & sexy....by having your partner do it them is absurd! "Hey! Baby....(sexy voice) Could you feel my boobs for cancer?" *wink wink*

    WHAT!!?? Maybe I could do his prostate exam too? How fun & sexy would that be??

    · Share on FacebookShare on Twitter
  • covertanjou
    covertanjou Member Posts: 569
    edited September 2009

    There is no question that it is controversial.  I am torn between thinking it's great if young women realize that they need to do BSEs, but finding it difficult to watch those breasts "bouncing" across the screen.

    As a mother of two teenage daughters, and a college professor, I also realize that many young women do not understand that they are at risk.  I did not know that BC is the leading cause of cancer death in women between 20-49.  As for having your boy or girlfriend check your breasts, I don't have a problem with that.  There is a woman on this board who discovered a lump that way: her husband was touching her breasts, and he felt "something,"

    I do understand how difficult it must be for women who have had a mx to see this.  I have not had an mx, but I can still understand your mixed emotions.

    Thank you all for responding.  As I initially wrote, if this is too offensive or difficult for many, I will remove the post.

    · Share on FacebookShare on Twitter
  • Dawnbelle
    Dawnbelle Member Posts: 696
    edited September 2009

    Mary...

    Your post certainly is not offensive. These have been all over the TV.

    A man finding a lump while already touching a breast is one thing. For them to suggest having a man, feel my breasts, in a sexual manner, looking for cancer, is completely different.

    Nothing could be less sexual. Just my opinion.

    · Share on FacebookShare on Twitter
  • covertanjou
    covertanjou Member Posts: 569
    edited September 2009

    Dawn, Thank you.  You raise an excellent point about a man feeling my breasts in a sexual manner looking for cancer.  Just the thought of that creeps me out!  UGH!

    Thank you to everyone for sharing your thoughts

    Mary

    · Share on FacebookShare on Twitter
  • RethinkBreastCancer
    RethinkBreastCancer Member Posts: 5
    edited September 2009

    The team at Rethink Breast Cancer appreciates everyone's feedback. You can hear what Rethink's Executive Director, MJ DeCoteau, had to say about the PSA at http://www.blogrethink.com (CNN Interview).

    · Share on FacebookShare on Twitter
  • covertanjou
    covertanjou Member Posts: 569
    edited September 2009

    Ladies,

    I am NOT in any way connected to RethinkBreastCancer.  I simply wanted to know what you all thought about the PSA.

    I also can't believe that they saw my post!  I wonder how they knew?

    Mary 

    · Share on FacebookShare on Twitter
  • crazy4carrots
    crazy4carrots Member Posts: 5,324
    edited September 2009
    Mary, they've posted here before.  It's a terrific organization -- and really needed.  I was never aware, before coming on to this board, how many young women are getting bc these days.  It's shocking, and really disturbing (not to mention da*n sadCry).
    · Share on FacebookShare on Twitter
  • covertanjou
    covertanjou Member Posts: 569
    edited September 2009

    lindasa,

    I, like you, was not aware how many young women are affected by BC. It is scary and so, so sad.   I thought the PSA did its job in educating me, and I have gotten info for all the women in my life about how to do a BSE.  It's great because you can hang it from your shower head so you are reminded to do  a BSE while you are showering.  

    I am relatively new here, and I am not completely aware of what is allowed and what is not allowed on the boards, so I am trying to be careful.  I had one of my posts removed on the "Healthcare  in US vs Other Countries" when that thread was getting very heated, and I don't want to post anything that would get me banned from the boards.  This board and the women on this board have taught me so much, and I want to continue being a part of this community. 

    Mary 

    · Share on FacebookShare on Twitter
  • crazy4carrots
    crazy4carrots Member Posts: 5,324
    edited September 2009

    Mary, I had a post "removed by the community" on the atheist thread.  Didn't break any rules, but obviously some people decided they didn't like it (my suspicion is that they mostly didn't like my posts on the healthcare thread and maybe hoped I'd stop posting -- I don't scare that easily, and especially with those who use bully tactics!).

    This whole Report this Post system needs to be changed.  Too many wonderful people are being chased away because a few don't agree with them.  <sigh>

     Anyhow, I'm glad the ad made it on to CNN!

    · Share on FacebookShare on Twitter
  • RethinkBreastCancer
    RethinkBreastCancer Member Posts: 5
    edited September 2009

    Good Morning,

    If you haven't already done so, I encourage all of you to watch the CNN interview with Rethink Breast Cancer's Executive Director MJ DeCoteau.  What the US Media is calling a PSA was actually designed to be an ad on MTV Canada for the upcoming Boobyball Fundraiser ... but boy, has it got people talking.

    To check out the interview, go to the Rethink Blog at http://www.blogrethink.com

    · Share on FacebookShare on Twitter
  • Beesie
    Beesie Member Posts: 12,240
    edited September 2009

    For their target market, I suppose the ad is good. It makes the point that they want it to make, which is that breast cancer affects young women too.  I'm not in that demographic, I've had breast cancer, and I'm sick and tired of our society's fascination with breasts - come to think of it, I've always hated this fascination with breasts, maybe because I'm small breasted or maybe because I believe women should be recognized and acknowledged for who they are, not for how big their breasts are. I don't have daughters but I do have 20-something nieces and I don't want them to be judged based on the size of their breasts or to feel that they must be overtly sexual in order to attract the attention of the men.  So personally I find the ad offensive and I suspect that I probably would have even when I was 20 years younger. 

    · Share on FacebookShare on Twitter

Categories